Slotting

__Slotting allowances__ are fees firms pay to retailers simply to get new products into stores or to gain more or better shelf space for their product.

This image represent the shelf space firms will pay for to display their product. From viewing this image you can conclude that //Secret// and //Dove// was able to pay for more space than the other brand, meaning they have a higher slotting allowance. מיתוג עסקי