OddPricing

Odd Pricing is a unique value pricing strategy that signals customers that the prices is low. A customer will likely rationalize the price to being lower because the difference in cents.

At DSW, majority of their sale prices are oddly priced. This price could appear closer to $59 than $60 to some people just because the six cent difference.

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 * Deitz Comment - Why aren't you showing me a picture of DSW then? Or discussing the prices of this fast food restaurant?**