Tweens

Are a group of young people born between 1996 and 2000. They aren't yet teenagers, but not children either. They are the in between of the two groups. They are easily influenced, and try their best to keep up with the latest fashion trends and catchphrases for the time. Currently they are most found texting, on twitter, myspace, or facebook, or shopping at a mall. They are part of the generational cohort (a group of people from the same generation), that have similar interests and behaviors.

Jim Oare