Print+Advertising

Print advertising relies on several key components that appear in most ads: the headline, body copy, background, foreground, and the branding, in order to covey a message using visuals, background colors, or images, a logo, and limited text.

This advertisement is effective in a sense that it was likely intended to promote the importance of reading and seeking knowledge. We all know that gorillas can't read. So it is also plausible that this could be likened to the ideas separating the human intellect, from animals and those that don't read.