Licensed+Brands

licensed brand- an agreement allows one brand to use another's name, image, and/ or logo for a fee.

 ﻿This photo is a Ralph Lauren Polo brand shirt that is sold in Macys, Dillards, and other firms that Polo has a contractual agreement with. -Whitney Smith  **DEITZ COMMENT: Your linking statement does not connect your image to the definition. Macy's sells all kinds of branded merchandise. That doesn't mean they've licensed the brand. Please review the relevant section and examples in the chapter. **