Ritual+consumption

Ritual consumption refers to a pattern of behaviors tied to life events that affect what and how we consume. These behaviors tend to have symbolic meanings and vary greatly by importance and by culture. They might take the form of everyday rituals such as going to Starbucks for a cappuccino or brushing your teeth with Crest, which is why I choose the crest picture, or they can be reserved for special occasions, such as holiday and birthday celebrations