Odd+Prices

In Chapter 14 we talked about Odd Prices. Odd prices are used for various reasons. One reason it is used because sellers are afraid to round off their prices for fear that consumers will respond negatively. This is an example of odd prices and also shows an on sale item that I purchased at Walgreens. July 7, 2010 LaTara Yancey

I found this sign as a good example of odd pricing that makes the consumer feel that they are getting a deal by not paying the entire $5. -Antonio Gant